In today’s rapidly evolving digital landscape, CEOs and business leaders are grappling with the challenge of incorporating data-driven strategies into their organizations. Data has emerged as a crucial resource, akin to capital, in propelling businesses towards success in the digital era. It’s only a matter of time before data becomes a tangible asset reflected in a company’s balance sheet and market capitalization.

To stay ahead of the curve, organizations must prioritize investment in three key areas, data platforms, data governance, and a data-centric culture. By doing so, they can unlock the true potential of this new form of capital—Data—and secure their place in the competitive digital market.